HAVE YOU EVER HEARD OF TOTALLY CHIPOTLE DAY? To help honor its distinctly Mexican heritage, we originated Totally Chipotle Day, choosing May 5 (Cinco De Mayo) to celebrate.

Totally Chipotle Day has been listed for several years with Chase's Calendar Of Events, which is then used as a reference resource by TV, radio, newspapers, event planners and related industries all over the country (we've seen it pop up in the most interesting places...). And now you know!