Chipotle® Mexican Grill = Hooters® Without Girls?
Does this restaurant have even ONE item featuring chipotle peppers? Although it’s been awhile since I’ve been, I couldn’t find them anywhere on my last visit.
In a way, their chain is like Olive Garden or Red Lobster; if you live out in the boondocks, fair enough - that’s usually the closest thing there is to fine dining or ethnic food; but if you live in a big city like Chicago (and I do), there are plenty of great, authentic places to visit, including killer Mexican food joints. Although I think Chipotle’s food is decent enough, being surrounded by plenty of great, family-owned spots is the reason I don’t hit their restaurants too often.
Beyond all that - and if it is indeed the case that they don’t use chipotle anywhere on their menu - you’d think there should be some sort of basic guidelines about being held accountable for truth in advertising (not to mention being issued a trademark on the name/word). I’m the kind of person who loves it if/when I go somewhere called something like “Rocky” or “JJs,” and there’s actually a person with that name who actually owns (or did own) the place. Conversely, imagine a place called “Tequila’s” or “Basil” or “Thyme” that didn’t actually serve those things; for that matter, wouldn’t it be wacky if a place called “Hooters” had no women working there?


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