CHIPOTLE (rhymes with "totally") is a smoked Jalapeno pepper with a uniquely mouth-watering, dusky quality. Although the chipotle is born of this pugnacious pepper, the smoking process mellows its bite and softens the fire.

WHEN WE LAUNCHED THIS BRAND IN 1998, the word "chipotle" was nowhere as familiar to American consumers as it is today. We created & trademarked the title "Totally Chipotle" to help American consumers with its somewhat-tricky pronounciation.

TOTALLY CHIPOTLE BLOODY MARY MIX. Our award-winning bloody mix is... an accident! With extra tomato juice left over from our other products - and hating to waste food - it hit us hard: How about chipotle-flavored bloody mary mix? It took some doing, but the Rock & Roll Chef finally perfected this delectable blend for you.